Lets talk about the standard (and effective) methods that are helpful for growing our business.

Nail your network style

Those are some of the more traditional network-ish things that we can be doing in order to help our business grow. We have to put ourselves out there if we want people to know what we do, that we do it well, and that we’re open for business.

 

Attend local mixers & professional gatherings

Unless you make a point of meeting people, you could possibly end up being an awkward wallflower or talking to one or two people the entire night—one being the bartender and the other your best friend you coerced into coming with you.

Market yourself to your niche clientele

Is your niche pregnant athletes or new moms? Find local meetup groups. Don’t act like a creepy stalker and just show up—contact the meetup organizer first and offer to come chat with the ladies about a specific tissue issue they might be dealing with during pregnancy and how you can help. Offer a special discount for members of that group.

Use social media

Those are some of the more traditional network-ish things that we can be doing in order to help our business grow. We have to put ourselves out there if we want people to know what we do, that we do it well, and that we’re open for business.

Let’s face it, many of us would rather scroll through our Instagram feed between clients than reach out to that really awesome physical therapy clinic across town we keep hearing about. Don’t lie. We all do it. But maybe we’re on to something. Because maybe, the folks at that physical therapy clinic would rather scroll through their Instagram feed too. Hmmm…

 

Read this entire article by Stacey Thomas, LMT on MassageMag.com.

 

Stacey Thomas, LMT, SFMA, FMS, NKT CF-L2 Stacey has been dedicated to human movement and athletic performance since 1997, and licensed as a Sports Massage Therapist since 2005. She is credentialed by the most respected educational organizations regarding human movement, performance training, and soft tissue treatment and she is continuously expanding her knowledge of the human form in motion. See her RockTape FMT Instructor profile.