Lets talk about the standard (and effective) methods that are helpful for growing our business.
Nail your network style
Attend local mixers & professional gatherings
Unless you make a point of meeting people, you could possibly end up being an awkward wallflower or talking to one or two people the entire night—one being the bartender and the other your best friend you coerced into coming with you.
Market yourself to your niche clientele
Is your niche pregnant athletes or new moms? Find local meetup groups. Don’t act like a creepy stalker and just show up—contact the meetup organizer first and offer to come chat with the ladies about a specific tissue issue they might be dealing with during pregnancy and how you can help. Offer a special discount for members of that group.
Use social media
Those are some of the more traditional network-ish things that we can be doing in order to help our business grow. We have to put ourselves out there if we want people to know what we do, that we do it well, and that we’re open for business.
Let’s face it, many of us would rather scroll through our Instagram feed between clients than reach out to that really awesome physical therapy clinic across town we keep hearing about. Don’t lie. We all do it. But maybe we’re on to something. Because maybe, the folks at that physical therapy clinic would rather scroll through their Instagram feed too. Hmmm…