Topical pain relievers are extremely popular for patients/clients and are a natural adjunct for any practice that deals with musculoskeletal problems. In 2016, external analgesics had sales of $734 million.[i] Patients love topicals because they are effective, easy to use, convenient, safe and affordable.[ii] Patients likely have better adherence when it comes to using topicals than medications, too.[iii] Topicals enhance the pain relieving activity of the care you provide in-office and give patients improved results between visits. Pain patients need to feel better, for longer, and topicals like RockTape’s RockSauce and RockSauce Chill help achieve this.

When it comes to RockTape’s topical line, the most common question is when to use RockSauce (the one that feels hot) and RockSauce Chill (the one that feels cold). Most providers are naturally inclined to recommend Chill for acute injuries and RockSauce for more chronic problems, as you would with ice and heat. Keep in mind, however, that topical pain relievers work via stimulation of various chemical receptors in the tissues they are applied to. Even though you feel a cooling or heating sensation, the tissues themselves do not change temperature, so either product can be used in either type of situation. It simply comes down to which one seems to relieve pain better for that patient in that instance.

Some suggestions for implementing RockSauce topicals in your practice:

  • Most importantly, use the products with your patients in-office. Once someone feels the effect of the topical they will be much more inclined to use it for self-care
  • Along those lines, be generous with samples
  • Visibly display the products and associated literature in your practice. Do not hide them away in a cabinet

[i] Consumer Healthcare Products Association. OTC Sales by Category 2012-2016 (source: The Nielsen Company). http://www.chpa.org/OTCsCategory.aspx. Accessed 27 February, 2017.

[ii] Yong, Yi Lai, et al. “The effectiveness and safety of topical capsaicin in postherpetic neuralgia: A systematic review and meta-analysis.” Frontiers in Pharmacology 7 (2016): 538.

[iii] Jorge, Liliana L., Caroline C. Feres, and Victor Ep Teles. “Topical preparations for pain relief: efficacy and patient adherence.” J Pain Res 4.11 (2011).

Article by Steve Agocs

Acute Injury, Chronic Problems, Pain Relief, Topicals

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