BRAND GUIDE
Hello and thank you for your interest in RockTape. We made this site easy to use and always up-to-date with the latest assets and information about RockTape’s brand. We have a few simple guidelines for using our brand assets, please review carefully.
-Michael Sierra
Creative and Brand Manager
RockTape, Inc.
Do
- When typing out RockTape, make sure it is one word with a capital T.
Don’t
- Alter our logo in anyway (color or shape).
Logos
Color
![RockTape Red](http://www.rocktape.com/wp-content/uploads/2017/04/RT-Red-1.png)
RockTape Red
PANTONE: 186C
RGB: 200 16 46
HEX: C8102E
CMYK: 2 100 85 6
![RockTape Black](http://www.rocktape.com/wp-content/uploads/2017/04/RockTape-Black.png)
RockTape Black
RGB: 17 17 17
HEX: 111111
CMYK: 0 0 0 100
![RockTape White](http://www.rocktape.com/wp-content/uploads/2017/04/RockTape-White.png)
RockTape White
RGB: 255 255 255
HEX: FFFFFF
CMYK: 0 0 0 0
Type
![](http://www.rocktape.com/wp-content/uploads/2017/04/Oswald.png)
Oswald
Our typeface for headlines. Usually set in all uppercase. Use when you want to make a bold, short statement.
![](http://www.rocktape.com/wp-content/uploads/2017/04/Century-Gothic.png)
Century Gothic
Our typeface for body copy. Use when you have more to say. Only set in sentence case (not in all uppercase), to provide the most legibility.
![](http://www.rocktape.com/wp-content/uploads/2017/04/Machine-ITC-TT.png)
Machine ITC TT
Our logo typeface, use sparingly. Reserved for product and product family names.